Small Business Reports

business journal for business owners

SmallBusinessReports.org

 


Special Report

 

 

How commerce has changed forever

Finance tech capabilities enable instant interpretation of large amounts of data
to confidently make fast decisions through artificial intelligence and machine learning
to reduce risk, increase speed, and lower costs.

Now - more than ever - it matters who you're with.  Resellers are being eliminated.
The new leaders in all three areas of business finance have revolutionized
security, service, and pricing for small businesses.

Small businesses and large enterprises grow and reduce costs through smarter payments.


Because rapid pivots often unearth new obstacles, we sat down with one of the top Threat Intelligence Analysts to discuss the impact COVID has had on retailers. Read what we know so far in
How Commerce has Changed Forever, and discover new ways you can improve the customer experience, all the way through checkout. -- editors

 

Forrester Consulting was commissioned by one of the top three payments platforms to conduct a Total Economic Impact™ study to form an independent and objective third-party analysis of the return on investment for a global enterprise as the result of payments solutions based on finance tech for processing data with artificial intelligence and machine learning to reduce risk, increase speed, and lower costs.

Forrester found that a composite organization experiences benefits of $31.13M over three years versus costs of $4.89M, adding up to a net present value (NPV) of $26.24M and a ROI of 537%.

5% revenue uplift

After conducting financial analysis and interviewing six global enterprises, the TEI study found that they gained a 5% revenue uplift from:

  • Improved conversion rates
  • Accelerated entry into new markets
  • Better acceptance of alternative payment methods
  • Reduction in chargebacks and debit card fees

15% reduction in chargebacks
12% reduction in debit card fees

Improved authorization: $6.9M increased revenue
Increased number of payment methods offered: $9.9M increased revenue
International growth: $13.5M increased revenue

 

The Results We’ve All Been Looking For

Benefits of $31.13M over three years versus costs of $4.89M,
adding up to a net present value (NPV) of $26.24M
and a ROI of 537% based on merchant interviews and financial analysis.

 

Large enterprises and small businesses grow and reduce costs through smarter payments.

Total Economic Impact™  - Forrester Consulting

 

 

In the payments industry – originally known as credit card processing - right before the Great Pandemic, we witnessed a quiet flurry of mergers and acquisitions in the $20 billion to $43 billion range.

These new payments platforms are not household names - and most business owners have never heard of them - yet they are among the largest global enterprises. Until now, they served only the largest corporations including major banks, transferring and protecting vast sums all around the globe.

With a newly reordered leadership, the top three industry leaders in the payments industry carved up their perceived territories according to their strengths and specialties, and they dominate the payments industry worldwide, according to industry, expertise, and target markets, frequently overlapping as they target segments of small businesses.

Resellers have been made obsolete suddenly and are being eliminated because they do not have finance tech capabilities to instantly interpret large amounts of data and confidently make fast decisions through artificial intelligence and machine learning to reduce risk, increase speed, and lower costs.

During the Great Pandemic, the top three payments platforms accelerated their investments in finance tech to help businesses stay competitive. At the forefront of artificial intelligence and machine learning, they have made enormous advances in security, service, and pricing. They quickly brought new services to the market that had been planned for release five years out, or longer.

If businesses are not staying competitive, they already may be five years behind.

The payments industry has always operated as an opaque or invisible pyramid of master merchants and resellers with only a handful of payments processors at the top.  A merchant could be using the reseller of a reseller of a reseller – with numerous extra costs – and never know it because of various fees and rates buried or hidden in the statements.

Some resellers claim to be a direct payments processor.

If you are not with one of the top three payments platforms, you may be with a reseller, and there is no sure way for you to know, except to compare what you have with what is offered by the leading payment platforms. This is especially true of highly visible new tech companies that resell payments solutions bundled with custom industry-specific applications. It can be confusing to compare when some statements are murky or misleading.


     "The inspiration for this article came from the realization that I may never have to set foot in a store again..."

 

       The inspiration for this article came from the realization that I may never have to set foot in a store again through the combination of digital payments, reliable delivery, and curbside pickup. The convenience, control and confidence in my consumer habits have never been this focused before. Fuel, groceries, coffee, and even paying bills have become a perfect blend of independence and security. I credit all of my preferred retailers for embracing payment innovations and breathing life into this landscape. I could never have predicted that this digital foundation would preserve my health and safety in the event of a pandemic.

     COVID-19 has upended virtually every aspect of our lives. Though profoundly disruptive, some changes resulting from COVID-19 will prove to be temporary. A relatively normal life surely awaits us in the future. Many office workers will return to their buildings. Travel will return at scale. Theaters and sporting venues will again welcome consumers eager for entertainment.

     Other changes are likely to be more permanent. We are witnessing the rapid birth of a “new normal” within payments. COVID-19 has been adding momentum to trends that began well before 2020. The future of retail will see commerce continue to be reshaped through this digital transformation.

     The shapes and colors of retail’s “new normal” are being drawn by consumers and businesses adapting to COVID-19 constraints. A new small business report – From Disruption to Innovation – surveyed over 2,000 U.S. consumers in June 2020 to help quantify those contours.

This Special Report is sponsored by admarkCapital.com

The “new” eCommerce — Essential commerce

     Consumers gravitated to eCommerce long before 2020. Twenty years ago, the fashionable “e” distinguished “electronic” commerce from traditional face-to-face commerce. During the pandemic, eCommerce has embraced necessity to become a standalone, viable method for participating in global commerce. eCommerce has grown up to become essential Commerce.

     U.S. consumers were essentially forced to eCommerce during the pandemic: 58% of U.S. consumers in our survey said they are spending more on eCommerce during COVID-19. Grocery saw the biggest spike, with 37.9% of consumers spending more for groceries online.

     The trend toward smartphone shopping is also accelerating through the pandemic, with 42% of U.S. consumers making more purchases through their mobile device. Voice commerce is accelerating as well: 22% of U.S. consumers made more purchases through voice-activated assistants like Alexa or Google Home during the pandemic. It’s almost as if the MOTO (Mail Order / Telephone Order) payment channel has found its rebirth in the most improbable way.

     New eCommerce opportunities have changed the shopping experience entirely. Consumers can conduct research and fulfill a purchase in the same browsing session better than ever before. What used to be several days of gathering insight and aimlessly wandering through brick-and-mortars has become about 30 minutes and a double-tap on the mobile device. In the event of a mistaken purchase, even the return process has become relatively pain-free.

The intersection of loyalty and community

     The future of retail offers fertile ground for businesses of all sizes. Our survey found inspiring consumer support for community businesses.

     Consumers are strongly supporting their favorite local restaurants. The survey found 58% of U.S. consumers ordering more take-out, curb side pickup and delivery, while 61% indicating an obligation to support their favorite dine-in restaurants more than usual due to the pandemic.

     Community roots are still important for retail as well, with 42% of respondents indicating they buy from more local and independent small businesses. Consumers also showed empathy for workers: 49% of restaurant goers noting concern for how businesses supported their staff during lockdowns.

Bridging gaps with delivery

     COVID-19’s social distancing requirements, stay-at-home orders and business operating restrictions elevated delivery from consumer convenience to practical necessity.

     U.S. consumers are gravitating to new delivery services during the pandemic. 26% of respondents in our survey tried a new-to-them delivery service during COVID-19. Grocery was once again the most popular among those trying new delivery services, cited by 54% of new delivery customers, while 45% of new delivery customers exploring local restaurant delivery.

     Those experimenting with new delivery services during the pandemic are very likely to continue to use those services well after we settle in to the “next” normal: 83% of those who tried a new-to-them delivery service will continue to use at least some of those services in the future.

     Digital technologies lead the way as the primary method in delivery ordering: 48% of consumers cited smartphones and other mobile devices to place orders. U.S. consumers are committed to delivery for the long-haul, with 49% now more open to consider a delivery membership like Amazon Prime.

     On a personal note, I have happily welcomed these evolutions in convenience. Upon reflection, I doubt that I will ever lament the convenience and personal time regained by removing “errands” from my schedule. I was once reluctant to streamline the nuances of day-to-day life but have found surprising value in the solutions adopted by retailers.

The consumer experience

     These eCommerce conveniences propelled us into adopting technologies faster than expected, but they have ultimately provided a change in our expectations that has an undeniable permanence. Consumers now enjoy shopping anytime, anywhere with the greatest of ease. There’s no longer a need to enter a store physically if one doesn’t wish to do so. For some people, that translates to budget friendly shopping experience since it eliminates window shopping and impulse purchases. For other people, this may promote the desire to shop as the sales experience is now completely under your personal control – with less salespeople, pitches, or pressure involved in a sale.

     The best consumer experience will continue to hinge on one vital component: offering your customers fast, safe and easy payment experiences.

     That future starts in the present. A critical emphasis has been placed on both safety and convenience. Businesses transacting face-to-face need to start with the health and safety of your employees and customers. The basic examples are becoming routine for most of us, such as adjusting checkout areas to maintain proper social distancing. Upgrading POS terminals to support contactless transactions also helps minimize physical contact and give customers greater peace of mind.

     The disruptive impact of COVID-19 is delivering the future to us faster, making it a critical time to integrate digital and physical-world payments. The pandemic offers an opportunity to consult with your payments partner to identify ways that your payment processes can be simplified and modernized.

The retail of the future is closer than it appears

     Extraordinary forces of disruption and change are forging a new reality. While we can’t predict the future, key lessons for retailers are emerging from our future-present experience.

     Customer experience is critical, at any distance. With so much uncertainty about the future, and immense focus on our health and safety in the present, experiences must be perfect when it comes to commerce. Customer loyalty is vital in this unruly, unpredictable time. Hard-earned customer loyalty has turned out to be an essential lifeline for merchants of all types.

     The pace of change is accelerating. As the impacts of COVID-19 vividly demonstrate, planning and executing on the infrastructure of tomorrow requires action today. COVID-19 propelled us all from digital-first to digital-only. Whatever your size, whatever your business, a wave of digital transformation has arrived yet again. We are shaping the future of commerce in real-time, and it’s well worth embracing.


- editors
- Matthew Heath, Principal Threat Intelligence Analyst



 

Small Business Reports   (415) 878-6276
educational professional business resource

SmallBusinessReports.org


No products or services are sold on this non-profit educational informational resource

Editorials, opinions and articles are not a solicitation or an offer to sell, refer or arrange financing. Features in this publication do not promote or sell products, goods or services.
  SmallBusinessReports.org does not receive sales commissions or referral fees. 


IMPORTANT INFORMATION: This is not investment, financial, tax, or legal advice. If you have questions, please consult your own attorney, tax accountant, financial advisor or other appropriate professional having expertise in the area of your question or before making important decisions in these areas. This website assumes no liability whatsoever for any information that is communicated or quoted by its sponsors or sources.

© Copyright 2010-2021  SmallBusinessReports.org  All Rights Reserved 

Use of this site constitutes acceptance of our user agreement and privacy policy, California privacy rights.  User Privacy Policy
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of SmallBusinessReports.org.